Song Of The Day – Miss You (Dance Version) by The Rolling Stones

From the album “Rarities 1971-2003” (2005)

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Sky’s coverage of Transfer Deadline Day is hastening its extinction by choosing tedious despondency

The last Friday of a horrible August. It’s rained nearly every day this summer, and I was feeling under the weather. I had Mpox (or Covid) of the ankle having tweaked it on some slimy steps (forty-something man problems), and something I ate had gone through me the day before. I felt weak and demoralised, so this all meant a night in with my feet up. It was also Transfer Deadline Day.

I confess I was somewhat curious, as I hadn’t watched one in years. How much had it changed? What could possibly go wrong, other than making me feel worse for wasting my time and enriching my sense of self-pity?

Sky Sports News has always had the same problem as other 24-hour news channels, it exists mainly for niche and decorative purposes. Deadline Day is supposed to be the two days of the year where it corrals enough eyeballs to break free of its background telly status. Normally it’s only useful in settings where it can be muted, as with any news channel with a ticker you can read – say, in your local Chinese takeaway to distract customers or the delivery driver as he waits to collect the next batch of orders or for cleaning staff to glance at in the lobby of the ghastly hotel or airport they’re working in. The value of this service is ever diminishing too, as people now carry their own screens to pass the time with content, or news, of their choosing.

Being hampered by an inefficient medium that’s well on the way to becoming obsolete isn’t the biggest issue for Sky’s coverage of Deadline Day. The channel has eschewed the hokey behaviour and characters that occasionally made it moderately amusing or surprising. No more Jim White and Jim White’s adrenal gland pulsating quicker than the batphone, the schtick’s migrated to Talksport’s audience of cabbies and white van men. The bung manager generation is gone, Harry Redknapp’s long retired, Barry Fry’s gavel too. Agents are too professional to allow a Peter Odemwingie event these days. You used to marvel at some of the presenters they employed, such lame affectations of Alan Partridge that even Chris Morris wouldn’t dare use them on The Day Today and clearly too defective to be trusted with serious politics and current affairs programming.

Sky Sports News has made a mis-calculation here by succumbing to a degree of political correctness by excessively sanitising the product, euphemistically often referred to as going woke. Encouraging anything remotely associated as luddite, odd, nonsensical, working class or edgy has been done away with. In this era of content saturation being a dull television programme is worst thing possible. Why would you watch this just to check if the clown show that is now Chelsea football club will continue their completely absurd transfer policy right to the death (the answer was yes, they would), when your chances of seeing a bloke in a Lycra gimp suit are as diminished as seeing the rolling of a ciggie behind the ear of a reporter in Stoke, or that bloke getting a purple dildo shoved in his ear? I mean, what were you doing at quarter past six on the Friday evening of the 30th August 2024, were you watching? Or is it best to catch up in the off-chance something weird happens. Did a man walking up to the camera outside Stamford Bridge with a rubber ballsack make you want to watch the next Transfer Deadline Day?

Mostly this is filled with unremarkable ex-professionals speaking in cliches, updates of a player having his prostate checked at a training ground by a doctor, or speculating that the cargo in the people carrier having just arrived, could mean “something’s happening”. This was dishearteningly interspersed with too many adverts and of course startled, by the harsh lighting and their life choices in general, reporters on location, sequestered from the public, standing outside club stadiums or in training grounds all day until it gets dark. The isolation of the on-location reporters, except at Stamford Bridge, which they rectified by the time I tuned in, makes sense in this era of safe spaces. One female reporter did feel perturbed by the rowdy behaviour of some lads one year, but no harm was done and she gave them a bollocking on air, which, you guessed it, was pretty funny. In a way this separation works as a perfect analogy for how the media and political class have viewed the general public for the last twenty years, with contempt, derision and suspicion, to always be kept at a distance, and gaslit into submission by overwhelming propaganda. By nine o’clock I returned Sky Sports News to its natural (and palliative) state – muted and on in the background as I typed this piece out.

And as I sat at my desk, the juxtaposition of following transfer deals on the internet being a more personalised, instantaneous, humorous and thorough experience was rammed home. I may not post on it anymore, but the platform ran by that smug billionaire, that should get a vasectomy and who never got over being bullied at school, is particularly effective for disseminating information on Transfer Deadline Day. A certain Italian gentleman with over twenty million followers runs a particularly effective football transfer news aggregation service. Yes, he’s the one of the worst things imaginable, a brownnosing grifter. Still, between him and his medium of choice, you get all the news on one feed, and you don’t need to be near a TV. You can be doing anything else – walking the dog, organising your stamp collection, or be out clubbing, go for piss, and get caught up in less than a minute. Sky Sports News cannot compete with wanky interactivity and choice of this scope.
 
Watching Sky Sports News Transfer Day, for the final time, ended my self-pity party and a sense of schadenfreude at its impending demise heartened me greatly. Evolution takes no prisoners and was always coming for it, but the Sky Sports bosses have embraced a Last Days of Rome method of coping – a Potemkin fixation on a superficial grandeur mixed with the misplaced impenetrability of a washed-up bloated Elvis – that makes it impossible to sympathise with its plight. The studio looks expensive, the production is slick, the wardrobe and makeup budget significant, you have male presenters who, unlike their predecessors, look normal enough that they wouldn’t cut your daughter up into a million pieces and all the female presenters are chic and pretty, yet you’d find more enthusiasm and humour at a veterinarian’s clinic that Rolf Harris used to loiter in. In the next room you know animals are being euthanised, and everybody appearing on Sky Sports News can’t hide their indifference to Transfer Deadline Day deserving the same fate.

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Song Of The Day – Harmonia by Dino

From the album “Musik Von Harmonia” (1974)

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Song Of The Day – Hip-Hop by Dead Prez

From the album “Let’s Get Free” (2000)

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The Premier League Preview 2024/25

Normally I’d leave writing this until the eve of the Premier League season in mid-August.

The rationale – it gave me the most time to assess the state of each team before making a prediction. The flaw has always remained the same: other than the 2018 and 2019 summer windows when the Premier League decided to close the summer transfer window the day before the first game of the season, usually there is two to three weeks of the transfer window remaining after the first round of matches.

Given this constant, my dangerously incompetent predictions and that in this summer transfer window there’s been relatively little transfer activity so far, there seems little point waiting an extra two weeks.

A few clubs engaged in a flurry of quite nefarious (and likely irrelevant) transfers in late June between themselves trying to amortise their way to PSR compliance, but the majority of clubs have only signed a couple and Liverpool have signed none so far. The outliers: Aston Villa have been extremely busy (eight new signings!), at this point they’re threatening Chelsea’s supremacy as winners of the transfer window. This will not stand! Having made only seven signings so far this summer, a disgracefully meagre haul, Todd “Burger Me” Boehly’s surely feeling the pressure to sign ten nineteen-year-olds who’ll never play a minute for Chelsea’s first team, just to appease their transfer obsessed whiner fans on Twitter, his own vanity as a big spender, and to maintain his well-earned idiotic fat-fuck American tourist running a football club stereotype.

Speaking of meagre, revisiting my predictions from last year’s column has become a favourite pastime of mine. It tends to be both a humbling and amusing experience. So how badly did I do last year? I incorrectly picked Everton for the drop. At least I had Liverpool and Arsenal in the top four, albeit not in the correct places. Manchester United in third was a whopper. I was proud of how terrible that one was. Predicting Manchester City to win the title doesn’t count anymore. They’ve made the Premier League a farmer’s league, and largely dispensed with suspense. It’s easy for English football “It’s coming home” supremacists and exceptionalists to mock this when it occurs in other leagues, such as Bayern Munich winning the Bundesliga eleven times in a row (2013-2023), or Juventus winning Serie A nine times in a row (2012-2020), but such dominance shouldn’t happen in the “richest, most competitive league ever in the world and the history of history”, right?

City have won the league four years in row, and in six of the last seven. The counter argument to this is that Liverpool managed to spare the Premier League’s show of self-denial and cod reputation that it’s truly competitive by breaking City’s monopoly in 2019-2020 and finishing runner-up to City by a point in two other seasons, while Arsenal also kept the title ace alive until the final game of last season. But let’s be real here, for consistency, City have been truly exceptional and so dominant, over a sustained period, in a way we’ve never seen before. That means if they’re within six points of top spot with half the season remaining the outcome begins to feel inevitable. All the fans of other clubs have PTSD and a collective dread entering the start of the season from suffering through the formulaic plot of this tawdry movie repeatedly.

The only hope left is that the Premier League grow a set, choose to damage their own “product” and finally punish Manchester City for their extensive cheating (why are you laughing sarcastically?), and or Pep Guardiola finally grows weary of Manchester’s weather. The latter is surely more likely than the former. But, as we know, Guardiola is a football obsessive and getting paid in gold bars would make anyone take to cold drizzle.

Anyway, another season, another chance to finally become Nostradamus with the other nineteen teams. It has to happen one of these years, surely? I’ll pick who’ll be relegated, the Thursday Night Wankers, title pretenders and yeah, Manchester City as champions. And for extra shits and giggles, for posterity (oh you pretentious so-and-so), I’ll do a full table prediction too.

Relegation:

All three promoted clubs went straight back down last season.

This assists the impression percolating on the interwebs that the gap between Championship and Premier League is widening every year. If you subscribe, you’ll believe that Ipswich Town, Leicester City and Southampton will be the three relegated clubs.

Two causes that make me pause – a PSR point deduction, can, in any given season, potentially place a team with a midtable win-loss-draw record in a relegation battle (see Everton last season) and second, while the financial gap between the Championship and Premier League is now a chasm, from a competitive perspective, why is it that all three promoted sides were relegated for the first time since the 1997-98 season? If the gap in quality between the divisions truly is that vast, shouldn’t this have been happening more often?

Now forgive me as I don my sad bastard anorak to drive the point home. Since the 1993-1994 season newly promoted clubs have a 54.5% chance of survival. If we take the last five seasons, the number of promoted clubs surviving has decreased to 46.7%. So, while it has gotten marginally harder, it’s far from impossible and it’s basically a fifty-fifty shot that any promoted club will stay up.

In part, this justifies why I’m picking Everton for relegation this time, as the statistical chances of one of the survivors from last season being relegated is high. There are better reasons, despite incorrectly picking them to go down last season, I can’t be wrong about this twice in a row, can I? In all seriousness Everton have circled the drain of relegation in each of the last three years. The squad gets weaker every season, and as a business is losing £1m a week on interest repayments on its £600m plus debts. The club has been on the market for the last year and has already had two takeovers fall through due to a US legal challenge against the security of one of their loans. Everton also labour with the added weight of knowing that relegation would likely have devastating consequences for the club’s ability to remain solvent. It’s a recipe for a tailspin and their gradual, agonizing decline is very reminiscent of Leeds United’s after Peter Risdale “lived the dream”.

Leicester City to join them. They’ll likely start with a points deduction, a new manager and weaker squad than the one that got promoted. I’d love it if Ipswich Town stayed up. Two successive promotions is quite an achievement, but that also means they’re playing Premier League football with a squad largely populated by players who were playing third tier football two years ago. That’s a massive ask, and with only two players recruited from other Championship clubs added to it thus far I’d be amazed if they didn’t finish bottom, never mind survive.

I also expect Wolves, Forest, Fulham and Bournemouth to be hovering in and around the relegation places, but to be just good enough to survive.

Top Four (maybe five?) and Thursday Night Wankers:

Choosing who’ll finish fourth was as difficult as I can remember. It’s a quagmire. Chelsea have signed thirty-seven players in the last two years (I had to triple check this, and even now I’m not sure that number’s right) and are now on their fourth permanent manager (who has no experience of managing in the top flight) over the same period. Despite this I’m still not sure they have a functioning defence or reliable keepers. So that’s a no.

Manchester United? What does it say that the most surprising development of the off-season wasn’t Erik Ten Hag remaining in situ but that they extended his contract. United’s calamitous performances in the league (eighth) and Champions League (finished bottom of their group) were deserved given the often kamikaze, tactical approach which led to chaotically open matches. It’s delusional to believe that an eighteen-year-old defender (already injured), a striker with thirty-three career league goals (and half of those came in the Belgian top flight) and keeping Mount and Martinez fit is going to fix their Basil Fawlty and Benny Hill mash-up tactical paradigm. Ten Hag is currently 14/1 to be the next manager sacked, which seems good value – the only doubt here is he seems to have a canny knack of keeping his job by doing the bare minimum.

Unai Emery did very well to get this Villa squad into fourth last term, but they’ve only gone and changed half the squad (and there’s still a month of the window left) and I’d argue it’s now weaker than before. How will they cope with Champions League football? Making the semi-finals of the Conference League isn’t nothing given the travel involved, but facing Real Madrid or Bayern Munich is a far more grueling task. I’m picking them to struggle next season (relatively speaking) – too much upheaval, too many mediocre players.

So that leaves us with Newcastle or Spurs (who have less of both, so far), or maybe a surprise (West Ham and Brighton). Spurs will be their usual flaky selves but entertain, as Ange is the sort who’s too naïve for management but seems as though he’d be a quality pint. I’ll go for Newcastle, their squad is better suited to no European football, especially if they can keep hold of Anthony Gordon and Alexander Isak stays fit for most of the season (both ifs, but then all of these clubs have ‘em). I’ll be quite pleased to be wrong here, especially if Eddie Howe takes the England job as that means the creepy Patrick Bateman knockoff Jason Tindall will surely go with him.

We’re about to find out just how valuable Jurgen Klopp is. Arne Slot’s surname will at be a gift for the dismal red top headline writers at least. The record of Dutch managers in England is truly mediocre (649 games, 42% percent win percentage, 3 FA cups and 1 League cup), and most of that constitutes the underwhelming tenures of Martin Jol with Spurs, Ruud Gullit at Chelsea, and Ten Hag and Van Gaal at United. Liverpool do have a strong squad and continuity of player personnel. So that’s why I have them third, but falling short of a title challenge. Is there a world where Slot doesn’t slot in (I apologise) and they finish fifth? Sure. But that also means believing in the other options. Tricky.

Speaking of tricky. It’ll be tricky for Arsenal to believe they can finish above Manchester City if they’re neck and neck with City when spring comes around after bottling leads of several points two years in a row. They’ve only made one signing so far, and it isn’t in attack, where consistent sources of goals is a weakness (only four players reached double figures in all competitions, is that enough for a team aiming for the league?). Martinelli and Gabriel Jesus both had subpar seasons, at least one needs to step up this time. Having Havertz as a false nine has its limitations when you don’t have Salah and Mane flanking him scoring twenty goals apiece. Will a striker of good pedigree be purchased? Can they have the same fortune with fitness to key players again? Does it even matter?

Champions:

Manchester City to make it five in a row. Why not? No club in the history of English football had ever won four league titles in succession until they did it in May. The only question remaining is how many league titles will City amass on this current streak and what will the consequences be? Will there be any? Or will we keep watching, shell shocked by what the game’s allowed to become and demoralized at the degradation of competitiveness, meritocracy and intrigue by a geopolitical toy.

Table:

1. Manchester City

2. Arsenal

3. Liverpool

4. Newcastle United

5. Manchester United

6. Chelsea

7. Tottenham Hotspur

8. Aston Villa

9. Brighton & Hove Albion

10. West Ham United

11. Crystal Palace

12. Brentford

13. Bournemouth

14. Wolverhampton Wanderers

15. Fulham

16. Southampton

17. Nottingham Forest

18. Everton

19. Leicester City

20. Ipswich Town

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